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| Wednesday, May 27, 2009 |
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Big Ideas at BEA Conference
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Book Expo America/Writer's Digest Books Writer's Conference (Includes Lunch
12:00AM (Wednesday, May 27, 2009)
| Preceding the Book Industry's annual gathering, this exclusive one-day writer's event provides an insider's perspective on the business, as well as the art of authorship. Featuring the Agent & Editor Pitch Slam
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| Thursday, May 28, 2009 |
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Big Ideas at BEA Conference
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Content Licensing & The Bottom Line: Up the Down Spreadsheet
9:00AM - 10:00AM (Thursday, May 28, 2009)
| For publishers, authors and other content creators in 2009, the question remains, more than a decade into the digital revolution: Content & Copyright – Friends or Foes? As the recent Google “books” case settlement shows, there are no easy answers. In spite of millions invested across the industry, managing rights and content with the highest-possible efficiency and customer value remains a challenge for leading players and independents alike. This presentation will draw on extensive professional experience and research to present a state-of-the-art roadmap to content licensing solutions today. Presenter:Ned May - Dir., & Lead Analyst, Outsell, Inc. |
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The Impact of Free (and Piracy) on Book Sales: An Update on The Piracy Project
9:30AM - 10:30AM (Thursday, May 28, 2009)
| As digital content has become more available and more commonly distributed in book publishing, fears of piracy and lost sales have grown. While the debate over the impact of “free” content has been at times heated, the discussions are more often than not characterized by a lack of hard data. To address this data gap, O'Reilly Media began a project in 2008 to characterize the “free” universe, catalog and assess recent experiments, establish ways to measure the benefit or cost of free distribution and conduct some follow-on experiments of our own. Come to this session to hear an update on this ongoing study.
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A Strategic Approach for Harnessing the Power of Social Media: A Publisher Roadmap
9:30AM - 10:30AM (Thursday, May 28, 2009)
| Social media is no doubt transforming the publishing world, which can summed up by three “S” principles of Segmentation, Scale, and Simplicity. To take advantage of these new tools, publishers, authors, and marketers need to segment who their audience is, and how and where they engage with social media online. Once niche platforms are identified, whether it's through Facebook, iPhone or Twitter, content needs to be properly scaled for those mediums to engage with the people who spend hours each day sharing and reviewing their favorite books. Lastly, delivering a simple message through the right vehicles will lead to explosive viral growth among book-lovers, generating increased web traffic, and ultimately move the needle with sales. Learn about popular authors who have succeeded in growing a community and fan base they can leverage and engage with online, from the founder of Facebook's most popular online book community, Visual Bookshelf.
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Yes We Can: What the Obama Campaign Can Teach Us About Viral Marketing
10:00AM - 11:00AM (Thursday, May 28, 2009)
| The viral promotion of the “Yes We Can” video by singer Will.i.am in support of the Obama campaign was designed to engage thought leaders, video enthusiasts and political bloggers instead of the traditional media. It became an Internet phenomenon, with more than 40 million views, and resulted in more traditional media than a high-budget traditional PR campaign could even dream of, with half a billion impressions of traditional media coverage (including Larry King Show, Today Show and six articles in the NY Times) – all this without a single press release or outbound call from a publicist. Landing just days before Super Tuesday, the phenomenon is largely credited with swinging popular sentiment from Hillary Clinton to Barack Obama during the 2008 Democratic primaries. What's the viral hook in your book? Terpin will explain what elements are needed to cause virality in a video and how it all begins in marketing through the blogosphere, rather than waiting around for your video to “go viral” on YouTube.
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Data Crunch: Books and Their Competition for Leisure Time Attention - How do They Stack Up?
10:30AM - 11:30AM (Thursday, May 28, 2009)
| Curl with a good book lately? Competing for the time and attention of today's consumer is an ever increasing challenge in a world gone made with ever increasing audio, video, gaming and gadget options. This session will provide insights on consumer media use and book reading and purchase trends from the recently published 2008 Bowker Consumer and Book Production Annual.
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Stay Ahead of the Shift: What Product-Centric Publishers Can Do to Flourish in a Community-Centric Web World
11:00AM - 12:00PM (Thursday, May 28, 2009)
| Publishers have necessarily been focused on short-term changes in their market environment because they've been happening fast. EBook sales are rising more quickly than anything else But Mike Shatzkin is thinking of much bigger changes than these. He looks out a couple of decades and imagines a world more different than today's than the world of 20 years ago is different from today's. He challenges the most basic assumptions we have always accepted that a book is "finished" when an author turns it in, that audiences are mostly reached through intermediaries, even that publishing is about products and paints a believable picture of a completely different media and content world which, he maintains, is coming whether publishers like it or not. so they require attention, but they don't amount to much yet in the way of sales. Individual title marketing, which worked through a bunch of "usual suspects" that hardly changed year to year, has become a game of Whack-a-mole, with new blogs and social networks popping up for every book between the time you get a manuscript and the time you print a book. And sales channels and how you reach them are shifting with new online accounts sprouting while many brick-and-mortar accounts are dying and catalogs, sales conferences, reps dedicated to bookstores, and even "publishing seasons" themselves are endangered species.
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Piracy Without Borders: Protecting Your Digital Content
11:00AM - 12:00PM (Thursday, May 28, 2009)
| The publishing industry continues to contend with piracy of books, audiobooks, and journals in digital format via peer-to-peer networks and online file-sharing sites. This joint session from the Association of American Publishers and the UK Publishers Association covers the rise of Internet piracy and its prevalence in an increasingly digital culture, what the industry is doing to address it, and what steps publishers can take to protect their content online. Some specific items will include efforts to help publishers combat infringements on sites and services including Scribd.com, Rapidshare, and many others where substantial numbers of infringements of publishers’ products are being found; the conviction of the four co-founders of The Pirate Bay by a court in Sweden; and a demonstration of the UK PA’s Copyright Infringement Portal, an antipiracy tool which is also being made available to AAP members through a special arrangement with AAP.
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Giving it Away: When Free eBooks Make Sense And When They Don't
11:30AM - 12:30PM (Thursday, May 28, 2009)
| Publishers have been giving away free digital content for years as a marketing ploy, but can that actually work as a viable business model? It seems to work for some brand-new entities flush with venture capital cash, but in an industry still involved in a centuries-old business model that is being eroded by free content, there are many thorny issues. Join Simba Information's Senior Analyst Michael Norris and publishers in a candid, practical discussion of specific experiments publishers have tried to turn free content into a business plan.
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Profitable Distribution Channels for Your eBook and Digital Audiobook Titles
12:30PM - 1:30PM (Thursday, May 28, 2009)
| Trade, higher educational, IT publishers are not the only markets creating double-digit growth for eBook publishers and authors. US and international booksellers, libraries, schools, associations and online communities are looking to buy your digital books now. Hear from leading digital media distributors where the smart money is developing digital book businesses.
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Enter the API: Ecosystems Marketing for Publishers
1:00PM - 2:00PM (Thursday, May 28, 2009)
| Traditional content companies like Reuters, the New York Times, the Guardian and Lonely Planet have embraced a new distribution channel - one that lets them create thousands of new content partnerships and create an ecosystem out of which exciting new user experiences and revenue opportunities will grow. Mashery founder and CEO Oren Michels will provide an overview of this new channel and share real-world examples of the most economical business development initiative you can launch this year.
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Today's New Media Investments: A Discussion with Softbank Capital's Eric Hippeau on where VC Dollars are Flowing and What it Means for Publishers
1:30PM - 2:30PM (Thursday, May 28, 2009)
| New and radical innovation has accompanied each recession for the past four decades. And though the financial meltdown is historic in its roiling of hedge and mutual funds, there is still a substantial amount of uninvested money that will be invested soon. Couple this with the impact of new broadband and mobile media applications changing consumer behavior, and publishers are left with a future of media influence uncertainty. That is, unless you are talking with a major player who is directing investments into new media. Don't miss this discussion between Wired's Chris Anderson and Softbank Capital's Eric Hippeau as they dig into the detail of what's hot and where the VC dollars are flowing.
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Red Hot Readers: Market Adoption of Mobile eReading Devices and
2:00PM - 3:00PM (Thursday, May 28, 2009)
| Kindle 2, Sony Readers, and iPhone eBook applications are dominating book publishing headlines and opening the long awaited portable reading markets. Get an update from leaders in the forefront of the mobile reading movement that is now “crossing the chasm” to main street.
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XML for Editors: What You Need to Know and Why You Should Care
2:00PM - 3:00PM (Thursday, May 28, 2009)
| XML is an indispensible tool to enable a publisher to render a book in many formats: eBooks, of course, but also print alternatives such as large-print or some form of printed At the same time, awareness is growing of the practical use editors and authors can make of XML's capabilities. XML allows content information to be stored in the document as well as structure. Authors will increasingly be telling editors about this and, in some cases, expecting the capability. As the eBook market grows, the opportunity arises for links out of a book's text and savvy authors will know to collect these and that they can be embedded in the XML document of their book recombination or repurposing. Because of that, pressure is coming from production departments to put XML tags for structure into developing documents at the earliest possible stage. Earlier this year, a team of consultants worked with O'Reilly Media to deliver the StartWithXML project. They thoroughly explored what XML means to publishers. In this session, three of the team: Mike Shatzkin, Brian O'Leary, and Laura Dawson, will focus on what editors need to know about XML and what changes editors are likely to see in the near future.
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The Concierge and the Bouncer: The End of the Supply Chain and the Beginning of the True Book Culture
2:30PM - 3:30PM (Thursday, May 28, 2009)
| Knowing what we now know, about media and content in the digital networked age, and recognizing we may not yet know that much, let''s now ask ourselves: what might the ideal publishing company look like? Had we it to do over again, how would we build a system for connecting writers and readers? Richard Nash gave up his job in order to start to answer those questions and here offers his thoughts so far...
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CEO Roundtable with Tina Brown
3:00PM - 4:00PM (Thursday, May 28, 2009)
| Host:Panelist:Brian Murray - President & CEO, HarperCollins Publishers Worldwide |
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BEA Editors Buzz
4:15PM - 5:15PM (Thursday, May 28, 2009)
| BEA's original and ultimate transfer of tastemaking is back to where it all began. Insightful and passionate, this intimate editorial exchange will provide you with the insiders perspective on some of the Fall's new discoveries and potential breakouts. Program Chair:Presenter:Paul Elie - Editor, FSG, Michael Sandel's JUSTICE Deb Futter - VP, Editor in Chief, Grand Central Publishing with Leila Meacham's ROSES Harriet Popham Rigney - Executive Editor, Tor Books with Robert Jordan and Brandon Sanderson's A MEMORY OF LIGHT Ben Sevier - Sr. Editor, Jonathan Tropper's THIS IS WHERE I LEAVE YOU Robert Weil - Executive Editor, WW Norton with David Small's STITCHES |
| Friday, May 29, 2009 |
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Big Ideas at BEA Conference
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Edelweiss Demonstration: Above the Treeline's New Interactive Catalog for Retailers
9:00AM - 10:00AM (Friday, May 29, 2009)
| Come see a demonstration of Edelweiss by Above the Treeline. Edelweiss is an online, interactive Catalog system for presenting new titles across publishers so that catalog end-users need learn only one system. Reps at participating publishing houses can add their accounts in the system and send them custom catalog mailings. Edelweiss is available at no charge to booksellers, regardless of their current Above the Treeline affiliation, as well as to other industry catalog users such as publicists, bloggers, and agents. Edelweiss provides catalog end-users a whole host of new capabilities, from dynamically combining, sorting, and filtering catalogs to the ability to edit bibliographic information and order quantities and load them right into point-of-sale systems.
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How Social Media is Transforming the Way We Create, Publish and Sell Books
9:00AM - 10:00AM (Friday, May 29, 2009)
| Social media is not just for kids anymore; it's the #1 activity on the Internet. From the Kindle to Facebook and Twitter, what does this all mean? How do publishers and retailers avoid making the same mistakes as the music and television industries? Learn why it's imperative to harness the power of the social graph, rather than be crushed by it. Presenter:Erik Qualman - Author, Socialnomics: How Social Media Transforms the Way We Live and do Business |
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BEA Global Market Forum: The Arab World
9:30AM - 10:30AM (Friday, May 29, 2009)
| Arab & US Editors Talk about the Exchange of Literature and its Impact on Their Cultures What are the requirements that Arab books raise interest with the US public and can find a publisher (or distributor) in the USA? What are the main opportunities? What are the main hurdles? What are best practices and successful case studies (e.g. Al Aswani). What can agents contribute?
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Print on Demand For Dummies: Demystifying the Business of Print on Demand
9:30AM - 10:30AM (Friday, May 29, 2009)
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Publishers Business Opportunities: Google Book Search Library Project
9:30AM - 10:30AM (Friday, May 29, 2009)
| Google and AAP cordially invite you to a talk with publishers involved with the Google Book Search Library Project settlement at BEA. John Sargent, (CEO, Macmillan), Richard Sarnoff (Co-Chairman, Bertelsmann, Inc.), and other AAP executives will discuss the business opportunities and key business issues resolved by the settlement. This is a non-legal conversation, moderated by Michael Cader of Publishers Lunch, for those publishers interested in direct access with those who represented them during the negotiations, and a review of the multiple business opportunities for publishers unlocked by the settlement.
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D2T2: Digital Debut Tool Time
9:30AM - 10:30AM (Friday, May 29, 2009)
| An insider’s presentation of new and soon-to-be-mainstreamed web-based entities providing innovative digital services and tools to authors, publishers and readers.
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Successful Self-Publishing & Distribution through CreateSpace: A Session for Independent Authors & Small Publishers
10:30AM - 11:30AM (Friday, May 29, 2009)
| CreateSpace, a member of the Amazon group of companies, provides one of the easiest and most economical ways for authors and publishers to print and distribute books on Amazon.com and other channels. During this session, we'll discuss the benefits of print-on-demand, particularly in this economy, how to use the CreateSpace platform, and tips for success once your work is in print. CreateSpace members will participate in a panel discussion, sharing insight on their experiences with self-publishing, print on-demand, and CreateSpace.
A raffle will be held at the seminar and one attendee will be selected to receive a Kindle2 from CreateSpace – make sure to attend for your chance to win a free Kindle!
Panelist:Presenter:Aaron Martin - Director, Self Publishing and MOD, Amazon.com |
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Becoming an Agent of Trust: Publisher and Retailer Strategies for Harnessing New Social Media Tools to Grow Communities
10:30AM - 11:30AM (Friday, May 29, 2009)
| In the old days (and by that, we mean 10 years ago), the Internet was a place where one put up a site, paid for a few banner ads, and then everyone sat around and waited for the money to come in. Ten years later, we've learned how to build dynamic relationships through content, through the use of social tools and community platforms, and by the new and expanding nature of trusted relationships in the Internet age. Join Chris Brogan as he walks you through a simple exercise of goal-strategy-execution, sharing various social media and online marketing tools, such that you'll leave with actionable next steps to pursue for yourself. Learn how to be a trust agent from one of the guys who wrote the book on such things. Presenter:Chris Brogan - Author, Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust Julien Smith - co-author,Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust |
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Retail Level Print-on-Demand: The Anatomy of Northshire's Espresso Experiment
11:00AM - 12:00PM (Friday, May 29, 2009)
| This session will present the experience of Northshire Bookstore's experiment with the Espresso Book Machine. It will give a clear picture of where bookstore level POD is now, how it is evolving and how it can develop in the short term. We will look at the components needed for a successful POD program and explore how POD can be one element of the successful bookstore of the future.
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Australia Direct: The Changing Book Publishing Scene in This Major Int'l Market
11:00AM - 12:00PM (Friday, May 29, 2009)
| Attention agents, publishers and scouts, don't miss this all Australia panel chaired by Judith Curr. You'll get a first hand account of the rapidly changing market activity in Australia's increasingly international and vibrant English language market. Discussion will also center on the recent attempt to change legislation on Copyright, which would induce parallel importation.
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Meet the Producers of Nighttime Talk
11:00AM - 12:00PM (Friday, May 29, 2009)
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Up Close: Children's Books in the Arab Market
11:00AM - 12:00PM (Friday, May 29, 2009)
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Logistical Considerations for Arab Markets: Distribution, Imports & Exports
2:00PM - 3:00PM (Friday, May 29, 2009)
| For the direct exchange of books via imports and exports, a detailed know how about markets, best practices and deficiencies is key. This is even more important for the Arab world due to significant differences between the various countries and markets. This panels presents a hands on approach of experienced key players and aims at identifying practical approaches and insights in how to successfully connect markets and player from both sides.
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Maximize Your Sales Potential: Amazon for Small and Mid-Size Publishers
2:00PM - 3:00PM (Friday, May 29, 2009)
| From Author Stores to Search-Inside-the-Book, Amazon offers a broad variety of innovative and proven tools to help ensure maximum exposure for your titles. Join us for a brief tour of these resources and programs, and how they can help you reach your audience.
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New American Writing: A Granta 30th Anniversary Perspective
2:00PM - 3:00PM (Friday, May 29, 2009)
| In 1979, two Americans relaunched one of the oldest, most venerable literary magazines in England by reinvigorating the magazine with American writing. In its first issue, the reborn GRANTA featured John Hawkes, William Gass, Joyce Carol Oates, Leonard Michaels, Donald Bartheleme and Susan Sontag among others. Thirty years on, GRANTA continues, but the role of American writing in the world has changed. So has the shape and breadth of American prose. Join long-time Granta contributor Paul Auster, Best Young American Novelists Sherman Alexie and Olga Grushin, and editor Alex Clark as they debate, discuss and diverge (hopefully) on these and other issues. Granta's American editor John Freeman will moderate.
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Wired and Receptive: Reaching Boomer Book Buyers Online
2:00PM - 3:00PM (Friday, May 29, 2009)
| Forget the stereotypes of old folks flipping through dusty bins of books for the classics. The reality is that 8 out of 10 boomers are online everyday with women 55 plus comprising the fastest-growing segment on Facebook. AARP has aggressive outreach online regarding sharing the latest book information to their 42 million members. Web sites like VibrantNation.com, which targets educated women 50+, are serving as virtual book clubs. Publishers, librarians and booksellers should all be on the leading-edge of this new marketing phenomenon. This panel will address how the Internet can help you: * Assess market demand - anticipate what topics and titles Boomers, and Boomer women in particular, want through online forums, interactivity on book sites, online research surveys. * Offer book-related contentdetermine the right kind and amount. * Promote books via multimedia Add to your online listings with video author chats, downloadable podcasts, sample audio clips. * Work better with book sellersWhat are the big players (Amazon, Borders, Barnes & Noble) and independent sellers doing to promote books online and how can you tie your efforts into theirs for maximum opportunity.
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Do Publishers Still Hold the Keys to the Kingdom? A Panel of Authors Weigh In
2:00PM - 3:00PM (Friday, May 29, 2009)
| Book publishers have been criticized for their reluctance to adopt new technologies. Yet their tepid forays into the digital media world have been due in part to flavor-of-the-day platforms that leave even the experts guessing what technology will be around tomorrow. Our panelists will discuss some of the thorniest issues facing old media today, what old media can learn from new media and what both must do to adapt and survive. NOTE This panel will be held on the Downtown Author Stage Moderator:Steven Johnson, author of The Invention of Air, The Ghost Map, Everything Bad is Good For You, and other bestsellers Panelist:Lev Grossman, Sr. Writer & Book Critic, Time and author, The Magicians Tom Standage, Business Editor, The Economist, and author, An Edible History of Humanity |
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BEA (Young Adult) Editors Buzz
2:00PM - 3:15PM (Friday, May 29, 2009)
| Insightful and passionate, this intimate editorial exchange will provide you with the insiders perspective on some of the Fall's new YA discoveries and potential breakouts. Program Chair:Presenter:Arthur Levine - VP & Editorial Dir, Arthur A. Levine Books with Laini Taylor's LIPS TOUCH Ari Lewin - Sr. Editor, Disney/Hyperion with Sarwat Chadda's THE DEVIL'S KISS Krista Marino, Sr - Editor, Delacorte Press for Young Readers with James Dashner's THE MAZE RUNNER Mark Siegel - Editorial Director, First Second Books with Danica Novgorodoff's REFRESH, REFRESH Liz Szabla - Editor-in-Chief, Feiwel & Friends with Jill S. Alexander's THE SWEETHEART OF PROSPER COUNTY Tara Weikum - Executive Editor, HarperCollins Children's Books |
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The 800 Pound Gorillas in the Room - Part 1: Authors & Leaders Speculate on the Future of Google & Author Rights
2:30PM - 3:30PM (Friday, May 29, 2009)
| Panelist:John Schline - Senior Vice President of Corporate Business Affairs, Penguin USA Speaker: |
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BISG presents the new Book Industry TRENDS 2009
3:30PM - 4:30PM (Friday, May 29, 2009)
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Book Format Fusion: Why Trade Paperbacks Are the Format to EmbraceWork
3:30PM - 4:30PM (Friday, May 29, 2009)
| Is it realistic to believe that a $25 format will endure in a marketplace where music, books and movies can be purchased for less than $10? Yes, trade paper works in tough times. But do publishers really believe “business as usual” will return? Join those who have brought the trade paperback into vogue, before they were cool, as they share insights for a newer and larger industry role for this often maligned format. Program Chair:Panelist:Jane von Mehren - Senior Vice President, Publisher, Trade Paperbacks , Random House Publishing Group |
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Jumping Off a Cliff: How Publishers Can Succeed Online Where Others Failed
3:30PM - 4:30PM (Friday, May 29, 2009)
| As Rolling Stone observed in its 2007 series on the music industry’s decline: “it all could have been different.” In the coming years, will those words also haunt publishers? This panel will start from an (almost) undisputed point of view: at the turn of the millennium, a handshake away from a landmark deal with pioneering P2P music-sharing site Napster that would have kept the service’s 40-million users downloading, the record industry blew it. Of course, it's not quite that simple. “The record companies needed to jump off a cliff,” Hilary Rosen, then CEO of the Recording Industry Association of America, told Rolling Stone of that seminal moment in the industry’s history, “and they couldn’t bring themselves to jump.” Panelists will address whether a similar cliff may be looming for publishers, what lessons we can take away from the music industry experience, and how, in the age of Google, YouTube, iPhones, Blackberries and social networks, publishers and authors can better position themselves to take advantage of—rather than be overtaken by—the power of the Internet. Moderator:Panelist:Chris Anderson, editor-in-chief of Wired magazine, author of the New York Times bestseller The Long Tail, and the forthcoming Free: The Past and Future of a Radical Price. Nick Bilton - Design Integration Editor and User Interface Specialist, The New York Times Jared Friedman, co-founder and Chief Technology Officer for upstart “social publisher” Scribd, which counts over 60 million unique readers every month. |
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Copyright in the Arab World: Legal Status, Concerns and Best Practice
3:30PM - 4:30PM (Friday, May 29, 2009)
| Copyright provides both the legal framework for any interaction between book businesses and book markets, and it is the starting point to built trusted relationships. This panel gives an overview on the legal situation in a number of Arab key markets, provides insight into best practices and identifies key points and strategies for improvements.
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Consumer Panel: Boomers Sound Off
3:30PM - 4:30PM (Friday, May 29, 2009)
| No mind-numbing polling or survey data. We'll get it straight from the Boomers: Insight, motivation and answers to what, where, when and why for book buying and reading behavior.
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The 800 Pound Gorrilas in the Room - Part 2: Beyond Kindle - Alternative Sources of Income for Authors in a Digital World
3:45PM - 5:00PM (Friday, May 29, 2009)
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7x20x21 - Sponsored by The New Yorker
4:30PM - 5:45PM (Friday, May 29, 2009)
| A unique event designed to inspire conversation, creativity, and passion for the future of publishing. It was born in the UK, where the most recent event at the London Book Fair was presented to a standing-room-only crowd.
Our panel will be the first US adaptation. Ten presenters who are at the forefront of what is exciting in publishing now will be given seven minutes each to present their stories to the crowd. Their presentations will be accompanied by a Powerpoint presentation of 20 slides, with a strict 21-second limit per slide, which forces the presenter to keep the presentation moving forward quickly. Our guidelines for what they discuss will be left wide open, in order to encourage a wide range of topics and styles of presentation throughout the panel. NOTE This panel will be held on the Downtown Author Stage Presenter:7x20x21 Presenters - Debbie Stier, Harper Studio; Richard Nash, former publisher of Soft Skull; Lauren Cerand, PR rep; Jeff Yamaguchi, Digital Marketing, Random House; Mat |
| Saturday, May 30, 2009 |
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African American Program
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Crush It! Why NOW is the Time for Independent Booksellers to Cash In on Their Passion
2:00PM - 3:00PM (Saturday, May 30, 2009)
| Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, his wine sales grew to $60 million a year. Gary will tell booksellers and publishers what they what they need to know, and do, to boost their sales using the internet—just as he has done to build his family's wine store from a $4 million business to a $60 million one.
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Twitter for (book industry) Dummies: Strategies & Apps for Enhancing Business Communication and Networking
3:30PM - 4:30PM (Saturday, May 30, 2009)
| Think Twitter is just for the technorati? Are you using Twitter but have no idea how to enlist the APPS to increase the benefits? Michael Gruen, co-author of TWITTER FOR DUMMIES will show you exactly how to cut through the social media mumbo jumbo and enhance your use and mastery of this fantastic tool. Whether you're a newbie, casual user or pessimistic outsider, you'll walk away with the know-how and confidence needed to employ Twitter as a useful business tool.
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Stupid Things Booksellers and Publishers Do
4:00PM - 5:00PM (Saturday, May 30, 2009)
| a no holds barred (but extremely constructive conversation) about the worst mistakes each side thinks the other one is making.
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Big Ideas at BEA Conference
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Edelweiss Demonstration: Above the Treeline's New Interactive Catalog for Retailers
9:00AM - 10:00AM (Saturday, May 30, 2009)
| Come see a demonstration of Edelweiss by Above the Treeline. Edelweiss is an online, interactive Catalog system for presenting new titles across publishers so that catalog end-users need learn only one system. Reps at participating publishing houses can add their accounts in the system and send them custom catalog mailings. Edelweiss is available at no charge to booksellers, regardless of their current Above the Treeline affiliation, as well as to other industry catalog users such as publicists, bloggers, and agents. Edelweiss provides catalog end-users a whole host of new capabilities, from dynamically combining, sorting, and filtering catalogs to the ability to edit bibliographic information and order quantities and load them right into point-of-sale systems.
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Publishing Green: A Recipe for Success in Tough Times
9:30AM - 10:30AM (Saturday, May 30, 2009)
| Hear from leaders how publishing environmentally sustainable projects, from production to marketing, can help you succeed - even in a tight economy. Other subjects covered will be cost-savings, avoiding the risks of greenwashing, and the benefits of socially responsible publishing. Moderator:Panelist:Presenter:Steve Geck - Executive Director, Greenwillow Books/HarperCollins |
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Driving Success with Teens & Tweens: Authors Share Online Success Stories
9:30AM - 10:30AM (Saturday, May 30, 2009)
| Sure, you've got a blog, but so does everyone else. What makes your online brand stand out? With so many networking, lifecasting and social media outlets available to authors, having a dot com, a MySpace page, and a regularly-updated LiveJournal are only the bare minimum. This discussion will focus on non-traditional online marketing to teens and younger readers: ever thought about creating a Ning network, a Twitter feed from the perspective of your protagonist, or complimentary online content such as a YouTube channel, fashion blog, embeddable meme or downloadable EP? This discussion features a variety of perspectives from young adult and middle grade authors as well as handouts containing tutorials on how to make your own online book trailer, create an embeddable quiz, start a Ning network, and think outside the textbox. Moderator:Presenter:Julia DeVillers - Author, How My Private Personal Journal Became A Bestseller |
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The Art of the Annotation: Few Words, Big Impact
9:30AM - 10:30AM (Saturday, May 30, 2009)
| How can you tell a prospective reader about a 500-page book in four sentences or less? Library professionals will discuss how they capture the key elements of a book—fiction, nonfiction, or audio—to tempt patrons into requesting a library title. What makes an annotation compelling, why you should be writing them, and how to get optimum mileage out of annotations will also be part of the discussion Moderator:Presenter:Neil Hollands - Reference and Readers' Advisory Librarian, Williamsburg Regional Library |
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The Librarian as Digital Diva
9:30AM - 10:30AM (Saturday, May 30, 2009)
| Librarians will have the opportunity to hear from experts in the field of digital content on how to best leverage their digital resources to upgrade their own library and increase their offerings to patrons.
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Book Contract Workshop
9:30AM - 10:30AM (Saturday, May 30, 2009)
| Authors Guild Staff Attorney Michael Gross will host an interactive dialogue on the clauses to prioritize when negotiating a book publishing agreement, including the "rights clauses," "money clauses" and "warranties & indemnities" clauses.
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Uncovering the Potential of Library Sales
10:30AM - 11:30AM (Saturday, May 30, 2009)
| Within the book industry, retail sales of traditional trade titles often steal the spotlight: what's more compelling than a spot on the New York Times bestseller list? However, some top-selling titles never appear on the NY Times or other national lists because they have a stronger appeal in the library market than the retail market. Certain other categories (reference, study guides, etc.) are excluded from consideration by the newspaper. Until very recently, the Times did not track sales of “comics” at all, while the category of graphic novels has been gaining in popularity among librarians for several years.
In this session, learn which titles are the "stars" of the public and academic library markets, based on data from Publisher Alley, a Baker & Taylor website for in-depth analysis of book sales. Track historical library trends by subject category: hear what one major publisher has learned by exploring institutional data, and get up to speed in the burgeoning arena of graphic books (adult and juvenile, fiction and nonfiction). You’ll learn when to consider the library market for particualr titles.
Speaker:Kuo-Yu Liang - Vice President of Sales and Marketing, Diamond Book Distributors Presenter: |
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Import and Export of Rights in Italy - The New Survey by Doxa, ICE and AIE
11:00AM - 12:00PM (Saturday, May 30, 2009)
| Where do Italian publishers buy and sell translation rights? Which kind of books are mainly concerned? From adult fiction to children's literature, from art to non fiction, the newest trends in the exchange of rights in Italy. Speakers of the Italian Publishers Association (AIE) and of the Italian Trade Commission (ICE) illustrate the results of the new survey by Doxa, ICE and AIE realized in 2008 underlining the best business opportunities both for foreign and for Italian publishers.
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Book Reviews2010: What Will They Look Like
11:00AM - 12:00PM (Saturday, May 30, 2009)
| As one newspaper towns go to no newspaper towns, as bloggers get sponsors, as networking sites burgeon in content, what is the future of the book review? We are poised now at the juncture—the transition is underway. But a transition to what? For some, the readership created by the internet is something to applaud—for others, it's a target for booing and hissing. We bring together a panel of writers, editors, and professionals, established on the vanguard, to discuss prospects for the review and how it may change, in the near future. Program Chair:John Reed - Books Editor & NBCC Board of Dirs, The Brooklyn Rail Panelist: |
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Teens Read Books - Teens Have Money - There are a Lot of Teens: How to get Them Into Your Store
11:00AM - 12:00PM (Saturday, May 30, 2009)
| Panelist:Sarah Debraski - President, Young Adult Library Services Association of ALA |
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Independent Publishers' Editors Buzz
11:00AM - 12:00PM (Saturday, May 30, 2009)
| Insightful, passionate and Independent; this intimate editorial exchange will provide you with the insiders perspective on some of the Fall's new Independent discoveries and potential breakouts.
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Books with Flava: What Librarians Across the Country Tell Us About Their Street Lit Collections and the Authors They Love -
11:00AM - 12:00PM (Saturday, May 30, 2009)
| Libraries have enjoyed the tremendous growth in urban literature. They now count "Street Lit" authors and titles among those most popular with patrons today. Enjoy a fun introduction to this really hot genre, learn the results of a national survey conducted by collection development students from Pratt Institute, on out how YA librarians collect Street Lit, and hear from a trend setting author and editor.
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Consumer Panel:Teens Sound Off
12:30PM - 1:30PM (Saturday, May 30, 2009)
| No mind-numbing polling or survey data. We'll get it straight from the Teens: Insight, motivation and answers to what, where, when and why for book buying and reading behavior.
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BEA Global Market Forum: China
2:00PM - 3:00PM (Saturday, May 30, 2009)
| Online Publishing in China: How Shanda Ignited a Reading and Writing Mass Movement for 20 Million Registered Users
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Consumer Panel: Book Club Facilitators Sound Off
2:00PM - 3:00PM (Saturday, May 30, 2009)
| We'll get it straight from the Book Club Facilitators: Insight, and answers to what works, what doesn't and how publishers, booksellers and librarians might further assist in their taste-making efforts.
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Book Bloggers Today's Buzz Builders
2:00PM - 3:00PM (Saturday, May 30, 2009)
| Book bloggers, via their blogs, Twitter, GoodReads, Facebook, and more, are leading the way in creating buzz for books, offering venues for authors to connect directly with their fans and are reviewing more books than ever in a world where traditional book review coverage is changing. Six top book bloggers, along with Harper Collins' Jennifer Hart (and BookClubGirl blogger) will discuss how booksellers, publishers and bloggers can combine forces to bring readers and authors together.
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AAP Annual Librarians Book Buzz
2:00PM - 3:00PM (Saturday, May 30, 2009)
| Hear from the nation's publishers on what books they're excited about for the forthcoming season, and hear their behind the scenes secrets why! In an ALL NEW round robin format, librarians are also encouraged to share their thoughts with publishers on what they hear from their patrons. Presenter:Carla Gray - Associate Director of Marketing, Houghton Mifflin Harcourt Erica MacDonald - Associate Library Marketing Manager, , Random House, Penguin Group USA |
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Hot Fall Graphic Novels for Libraries
2:30PM - 3:30PM (Saturday, May 30, 2009)
| As the demand for graphic novels continues to climb publishing houses are ramping up new projects almost daily. These key librarians have the inside information on the next wave of graphic novel titles coming your way. Come find out which great graphic novels are going to be the ones to help you drive your circulation numbers even higher. Moderator:Panelist:Jesse Karp - Early Childhood and Interdivisional Librarian, , Little Red School House Barbara Moon - Youth Services Consultant, Suffolk Cooperative Library System Eva Volin - Supervising Children's Librarian, Alameda Free Library |
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From Ref Desk to Desktop: Creating Virtual Reader's Advisory Services
2:30PM - 3:30PM (Saturday, May 30, 2009)
| Looking for new ways to tell your patrons about the titles beyond the New Books shelf? How do you reach patrons that rarely use the physical library? And how can you 'sell' them your inventory? Experts will discuss form-based readers advisory, electronic newsletters, and other virtual opportunities. By promoting the library's physical collection to your virtual users, library visits will climb and increase the visibility of the library in the community. Moderator:Panelist:Neil Hollands - Reference and Readers' Advisory Librarian, Williamsburg Regional Library |
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The Google Book Search Partner Program: Present and Future
3:30PM - 4:30PM (Saturday, May 30, 2009)
| The Google Book Search Partner Program enables you to include your books in Google's search results and a large network of retailer and social websites, helping you attract new readers, increase your online presence, and boost book sales. Whether you're new to Google Book Search or an existing partner, learn more about what Book Search can do for your books across the web.
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Maximize Your Sales Potential: Amazon for Small and Mid-Size Publishers
3:30PM - 4:30PM (Saturday, May 30, 2009)
| From Author Stores to Search-Inside-the-Book, Amazon offers a broad variety of innovative and proven tools to help ensure maximum exposure for your titles. Join us for a brief tour of these resources and programs, and how they can help you reach your audience.
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Librarian's Book Shout and Share
3:30PM - 5:00PM (Saturday, May 30, 2009)
| And you thought librarians were quiet? Think again. In a BEA First, librarians have the chance TO BUZZ EACH OTHER after two and half days of visiting hundreds of booths, hearing scores of authors, and hearing publishers spinning their own hot titles – with their own top book picks for BEA 2009, and why they think patrons nationwide will be lining up at libraries across the country to check them out!
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Somebody Help Me! Trends in Self-help Publishing
4:00PM - 5:00PM (Saturday, May 30, 2009)
| In hard times, sales of self-help books are holding strong, and in some cases showing impressive growth. The contemporary challenges of widespread unemployment, tight finances and rising anxiety are sending many readers to books for counsel, inspiration and information. A panel of top editors and publishers in the category will talk about what's happening and why, and explore what the future might hold.
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